Under Construction

Thanks to our partners at Response Marketing Association for providing the venue for this event:

More information to follow



Derek Lackey, CIMP

About the Speaker / Trainer

This event is sponsored by the Response Marketing Association  (RMA - formally the Direct Marketing Association of Canada - DMAC). RMA's Online Marketing Portal for Busy Marketers is Blazeon Online.


Successful completion of the workshop will designate the participant/organization as CASL Smart Certified, an RMA certification program.


More information, click Here


or  CHAT or


Contact: Michael Pearce

Email: michael.pearce@portagestrategies.com

Tel: 604-495-6808


Overview of the CASL

NOW: $99

Online

​The first Wednesday of every month.

Why attend?
Avoid fines and use - click the link below for more

CASL COMPLIANCE AS A COMPETITIVE ADVANTAGE

Join our 3 1/2 hour, hands-on workshop as we explore the benefits of CASL compliance and how your brand will experience significant benefits by aligning your practices with the written law. It is not as difficult as you think!


Derek Lackey, CIPM . Managing Director of  Newport Thomson, will walk you through the structure of a compliant program and work with you to develop your prospect's and customer's respect and trust regarding electronic communication in Canada.


The benefits of attending the workshop:

  • Many organizations do not have an Electronic Communication Policy & Procedure Manual. We will show you how to build one.
  • Many organizations trained their staff on CASL rather than on their email policies and procedures. We will show you how to train staff.
  • Most organizations do not include the required information in one-to-one emails (CEMS). We will explain several solutions.
  • We will help you eliminate fines for your management and for your company.
  • You will leave with the RMA’s CASL Smart designation to display on your website ( a $750 value)


The course curriculum is based on a comprehensive process to ensure that your organization's email marketing practices are compliant with Canadian laws, as described in
Derek Lackey's book - CASL Compliance: A Marketer's Guide to Email Marketing to Canadians (included).

The 5 Stages of CASL Compliance:

  1. Pre-Assessment - what are your current electronic messaging practices​
  2. Design - generate a gap report and design a program to close the gaps
  3. Document - create your Electronic Messaging Policies & Procedures manual
  4. Technology & Track - set up data tracking to track consent and suppress
  5. Train – create training materials and run staff training session