Thanks to our partners at Response Marketing Association for providing the venue for this event:
More information to follow
Derek Lackey, CIMP
Successful completion of the workshop will designate the participant/organization as CASL Smart Certified, an RMA certification program.
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Contact: Michael Pearce
Overview of the CASL
The first Wednesday of every month.
Avoid fines and use - click the link below for more
CASL COMPLIANCE AS A COMPETITIVE ADVANTAGE
Join our 3 1/2 hour, hands-on workshop as we explore the benefits of CASL compliance and how your brand will experience significant benefits by aligning your practices with the written law. It is not as difficult as you think!
Derek Lackey, CIPM . Managing Director of Newport Thomson, will walk you through the structure of a compliant program and work with you to develop your prospect's and customer's respect and trust regarding electronic communication in Canada.
The benefits of attending the workshop:
The course curriculum is based on a comprehensive process to ensure that your organization's email marketing practices are compliant with Canadian laws, as described in Derek Lackey's book - CASL Compliance: A Marketer's Guide to Email Marketing to Canadians (included).
The 5 Stages of CASL Compliance: